A brand needs to know its essence and represent it with authenticity in all its actions. LOGO believes that it is possible to achieve it through co-creation and continuity. We aim to inspire clients with news ways to “think the brand as a whole”, a whole continuously reinvented.
Our motto: continuous improvement!
The Laboratory for the Orientation of the Organizational Genesis – LOGO/UFSC – conducts teaching, research and extension activities, all related to brand actions. We are based on a co-creative methodology, TXM Branding, in which consumers, managers, stakeholders, and all those directly or indirectly involved with the brand are invited to participate. The goal is to build strong and authentic products – whether graphic, industrial or digital – accordingly with the brand’s essence in order to reach the hearts of the audience.
The team consists of graduate, specialization, master, doctoral and postdoctoral students in the field of design, communication, information systems, architecture, fashion and management in Brazil and abroad. Get to know each member and access their curriculum, LinkedIn profiles and portfolios:
Coordinator, PhD.
Subcoordinator, PhD.
Invited Teacher, PhD.
PhD Student Design
Master Jor.
Master Adm
Master Arq.
Volunteer Researcher
PhD Student Design
PhD Student Design
Grad. Design
Master Design
PhD Student Adm
Master Arq.
PhD Student Design
Grad. Design
Grad. Design UFSC
Master Design
PhD Student Design
Posdoc. Design
Invited Teacher, PhD.
Grad. Design UFSC
PhD Student Design
PhD Student Design
Grad. Design
PhD Student Design
Master Design
Substitute Teacher, MSc.
Grad. Design
PhD Student Design
What our partners in creation have to say about LOGO!
The Brand DNA process conducted by LOGO made us wonder about the fundamental characteristics that set Chaordic’s brand apart and makes it unique. In addition to that, the concepts we defined gave us the foundation in the search of visual elements that represented our identity. The process was productive and allowed us to create the basis in which we are building our brand.
LOGO was a turning point for Automatisa. Since the equipment’s’ redesign, carried out in record time, to the redesign of the entire company by the Brand DNA. It all resulted in a new Automatisa, which we are shaping since then, sustaining our growth on solid foundations. We are very grateful for this partnership.
Ascertain the master dissertations developed by the LOGO team that was present to the post graduate programs in Design, Architecture and Urbanism and Administration, of the Federal University of Santa Catarina, with guidance from the coordinating professors of the laboratory. Research topics are relate to laboratory activities, reinforcing mastery of actions and team expertise. […]
Authors: Laryssa Tarachucky and Luiz Salomão Ribas Gomez Abstract: By exploring the relationship between cultural studies and branding practices this paper seeks to present ethnographic research participation in construction and disclosure of brands. Recent works seem to agree that, in order to successfully develop their own pattern and their own cultural significance, companies must invest […]
Authors: Roger C. Pellizzoni, Laryssa Tarachucky, Francisco A. P. Fialho and Luiz Salomão Ribas Gomez Abstract: Innovation has been a goal to be pursued in the business world. The culture of design thinking as a tool to achieve it, however, finds it difficult to settle in more traditional business sectors. This article brings an example […]
