Abstract: The points of sale are no longer a space where money is exchanged for a product or a service. The search for new sensations and engaging experiences is growing. In response to the consumer behavior indicated as a trend by the Trendwatching Latin America report entitled Retail Retold, in May 2014, this presents truck-shops […]

Abstract: this article attempts to show the types of design experiences which characterise the behaviorism of the consumer, with a goal of analyzing the consumer in-store experience at the point of sale. This article deals with the various interactions involving aspects of behaviorism applied to experience, such as sensory experiences of the brand – related to visual merchandising […]