Abstract: Cultural triangulation is a tool developed in social sciences field in order to examine and verify the incoming changes of a society by a method. The objective of this paper is to discuss the procedures adopted by the cultural triangulation and how it can contribute for the seeking of trends in new and emerging market movements. Keywords: trend, […]

Abstract: By exploring the relationship between cultural studies and branding practices this paper seeks to present ethnographic research participation in construction and disclosure of brands. Recent works seem to agree that, in order to successfully develop their own pattern and their own cultural significance, companies must invest in research that seek in culture the answers […]