LOGO – Laboratório de Orientação da Gênese Organizacional
Who we are
LOGO was founded in 2006 at UFSC by Professor Luiz Salomão Ribas Gomez, PhD. It is linked to the Design and Graphic Expression Department (EGR) of the Communication and Expression Center. Its history began with the study of the DNA of the brands and the structuring of the Brand DNA Process®, a co-creative methodology that uses actions with decision makers and opinion makers linked to the company to validate its five essential concepts. Since then, the methodology has been renewed and expanded, also encompassing the creation of Brand Identity Systems, elevating the brand as an experience and its complete management process, planning actions that evoke its DNA and authenticity.