TXM Branding
TXM Branding
The TXM Branding methodology (Think, Experience, Manage) has been developed in order to support companies in defining their corporate identity, from validating their brand DNA to communication strategies with their audience.
It describes a brand creation and management process based on the principles of co-creation and appreciation of everyone involved with the product, corporation, person, territory or organization in question. At the end of the application we have not only a graphic brand, but an Identity System that represents the essence of the brand.
The fundamental steps of the methodology are divided into: Think, Experience and Manage. First, the Think brand is thought through by investigating its characteristics, making use of the Brand DNA Process® and building its positioning, considering the market and target audience in which the brand operates. The moment also includes research and studies on Naming, the creative process of developing the brand’s name and slogan. The second stage deals with the Experience, in which a visual representation of the brand is created, with the creation of a logo, symbol and visual identity system. The last step, Manage, focuses on generating internal and external brand awareness strategies and all its concepts.