LOGO – Laboratório de Orientação da Gênese Organizacional

Discover our projects

 

	Suspiros Branding project developed for a coffee break company. The project started with a diagnosis of the brand and the perception of stakeholders, facilitating the comprehension of the business and the dimension of its impacts in the market. The co-creative construction of the DNA allowed us to list the main characteristics of the brand, translated into an accessible and coherent visual identity. The work accomplished the three components of the TXM methodology, with a precise diagnosis that facilitated the development of the purpose, logo and tagline, as well as the definition of strategic actions for the brand.
	Virtutti The branding project carried out for a producer of semi-hydroponic strawberries in the city of Aguas de Chapeco had diagnostic interviews as a starting point. Based on this information, there was a creative event that resulted in the definition of brand DNA. Then the purpose was determined, and as part of the positioning the Naming. Then there were the phases of generation of alternatives, selection of the alternative and its refinement, technical specification of the brand and elaboration of the brand book.
	In March 2016 we started the branding project of the Coordination of Internships of the Materials Engineering Cooperative Course . The purpose of this project was to design the Think and Experience stages of the TXM branding methodology to improve the communication between coordination, students and the companies where they work.
	In 2014, LOGO was invited by Santa Catarina Moda e Cultura, to enter a challenge: to promote a Design Camp joining Design students and companies of the same sector in the construction of projects. The project featured a mega 5-day event, involving more than 17 companies and 18 educational institutions. There were altogether 48 design students, immersed in an environment of creativity and innovation, interacting directly with major companies in the sector to develop challenges. The event resulted in more than 80 projects, among them the elaboration of products that were later produced and marketed by the companies, such as Karsten’s tablecloth with Led – Natal Luz.
	Mind the Graph is responsible for breaking paradigms in the way scientific production is consumed. It emerged from the perception of a market with great demand not yet explored, along with the notorious lack of existing resources to make science visually attractive. Its purpose is to unravel the way scientists disseminate science and how their readers will perceive it, that is, through scientifically accurate illustrations that illustrate articles making them more visual and easy to understand. In February 2016 this project was started in partnership with LOGO UFSC, where the TXM Branding Methodology was applied to the diagnosis and construction of its DNA, which are the basis for building its brand identity
	The project began in July 2016 with the development of graphic design material, specifically with an application of the company’s current brand in basic stationery materials (cards, folders and letterhead). Other graphic materials developed for two types of product catalogs, a magazine type or quality catalog contain a history of the company and its new brand, and a section intended for a BQMIL portfolio. The other catalog is folder style to only disclose the company’s products. The layout of the project presentations and the 2017 BQMIL institutional calendar were also created. He is currently working on the generation of business-to-business strategies, based on interviews with his employees. At the same time it is being applied in the cities of Mossoró and Natal a survey with consumers of mortars of the region for after they are drawn as the project strategies that will bring the company’s target audience to it.
	The project began in December 2016 with the development of Graphic design in which a standard identity of graphics was developed based on the current Visual mark of the foundation. At the same time the methodology of the laboratory was started, TXM Branding, to reformulate the brand positioning, creating its DNA and purpose.
	The beer Boulevard Big Floripa is a Touristic Route over the diversity of beer styles and Micro breweries in a privileged tourist environment with nature, beaches, rock, sports and culture. It crosses 6 counties and more than 60 types of delicious beers. The scope of the project carried out by LOGO was the development of promotional materials for the integrated promotion of the Touristic Route. For the production of the materials the beers of the companies involved were photographed, and a graphic line that allowed the production of all the necessary materials was created.
	The company currently manufactures bathtubs, tubs and various sinks with a Sandstone technology and focused on the creativity and cochlear innovation offered by LOGO kicked off the partnership. The need for a high standard bathtub focused on functionality, ergonomics, ease of installation, cost of production and design. The project consisted in a bathtub criation for the high standard segment, with lines that express the design, and add value to the environment. The contemporary design of the parts must be innovative and meet the functionality and ergonomics (for maximum comfort and relaxation).
	The Sfree is a headset made of Neoprene, with microphone, internal battery and Bluetooth connection. Its Neoprene cover provides unparalleled flexibility and resilience in addition to its light weight. The work of LOGO consists of the development of a headset to be used during sleep and the practice of sports. This headset must have a design that provides the user with comfort and efficiency. The definition of product DNA, different types of materials, manufacturing methods, prototypes and suppliers were some of the activities carried out by the laboratory. Its design is a great differential, contributing to its comfort and adherence to the head, being ideal to use during sleep.
	One of the aims of Bruno Industrial’s project carried out by LOGO is to define standard visual characteristics for the machines of the company and their respective product lines. the development of the layout of a machine (Predator), and its visual linguistics (lines, shapes, cores, textures, combinations, etc …) served as a basis for an indication of a reformulation of the whole Product Line of Bruno Industrial LTDA, accompanied, of course, by guidelines and recommendations. The equipment is a high performance forest chopper.
	CODESC – Development Company of the State of Santa Catarina had its brand DNA and a redesign of its visual identity developed between June and December of 2015.
	Audaces is one of the 3 largest developers of fashion software in the world. It operates in the segment of production and creation, producing machines for the industry and being a reference in the development of technologies in the sector. At the end of 2014, LOGO and Audaces started the brand diagnosis for the development of the Think stage of the TXM methodology. The project returned a detailed reading on the essence of the company, providing its visual and strategic presentation.
	The Florianópolis Brand Project began in June 2014 with the objective of creating a tourist brand for the city from its DNA, through a co-creative process with active participation of the society. Using the TXM methodology, the project directly heard more than a thousand people. The result was a brand that translates the main characteristics of the DNA of Florianópolis, tracing Positioning Strategies and Brand Identity System. The process of creating the “My Floripa” brand can be checked in the series of magazines at ISSUU.
	The Centro Sapiens aims to make the central region of Florianópolis an innovation center focused on tourism, gastronomy, arts, design and technology. Launched officially on September 14, 2015, the project is a partnership of Sapiens Park, Florianópolis City Hall and State Government of Santa Catarina. It has involved several public and private entities in planning the revitalization of the eastern part of the Historic Center of the city to transform it into a center of innovation and entrepreneurship. Through actions such as the Draft Law for IPTU exemption for startups, upgrading of electric cabling to underground and the provision of free wi-fi in the region, we will seek to motivate the installation of new companies focused on the creative economy. To contact Centro Sapiens, write an e-mail to: contato@centrosapiens.com.br Know more: www.centrosapiens.com.br
	Pick2 Trip is a site for travelers who do not want to waste time looking for references to their travels. The partnership with LOGO was to create the visual identity and the screens for the application, finishing the Think and eXperience steps in the first months of 2015, and the Manage step taking place over the same year.
	With an idea of ​​providing sensory experiences through its products, a Botanic Synergy started its activities in the year 2007, in the city of Florianópolis. The name Synergy Botany is originated by the interaction between the oils and essences of the organism. The company started as activities with three products (Dorsem, Geranium Mix and Lavender Mix) being marketed to friends and family. In addition to dermatological benefits, creams provide therapeutic effects through aromatic potential. Feedback is positive for a marketing company. Currently a Botanic Synergy with two product lines: a Well Being line and an art line. The company’s involvement with LOGO for the development of new visual identity and other graphic pieces, guiding a company in its position and purpose. The project started in August 2014 and was completed in February 2015.
	Chaordic offers customization solutions for e-commerce, and today, after having received several awards and with more than 100 employees, Chaordic generates more than 850 million recommendations per day, with clients such as Saraiva, Ponto Frio and Walmart. The project developed by LOGO for Chaordic was carried out between May and October 2010, when the company was still a CELTA incubator and had a team of 6 people. It was applied the Brand DNA Process and came into the essence of the company, which helped in its strategic decision making. Below, in the Testimonials section of the site, you can check the speech of João Bernartt, founder and CEO of Chaordic!
	Sapiens Park is an Innovation Park located in Florianópolis, Santa Catarina. It is an environment where technology, environment, art and science connect to offer constructive, creative and unforgettable experiences. The project developed with LOGO had its DNA of brand and new Visual Identity presented and approved unanimously among all management of the project, having its application and dissemination started in the first half of 2013. In 2014 and 2015 the laboratory continues to work in partnership with the Entrepreneurship, providing consulting services in Branding. Visit the Sapiens Park site
	The Innovation Roads Project started in 2013, at the initiative of the Municipal Secretary of Science, Technology and Sustainable Economic Development (SMCTDES) and the implementation of the LOGO UFSC, with the objective of creating a brand – and its strategies and actions – representing the innovation sector of Florianópolis, concentrated along an urbanistic route that connects the Hercílio Luz Airport to the Sapiens Park, covering several institutions of the city. The work focused on the Think stage of the methodology, with the following phases carried out between the months of March 2013 and August 2014: diagnosis, creative events, benchmarking and process recommendations. Rota da Inovação Magazine
	Floripa Inteligente was a project idea of ​​the Municipal Secretary of Science, Technology and Sustainable Economic Development that aimed to strengthen the image of Florianópolis as an intelligent city. LOGO has developed research on the theme beyond the graphic design mark. Unfortunately the project was not implemented. The Visual Identity Manual can be checked at the following link: Floripa Inteligente Manual
	The VAMOS project – Active Life Improving Health – is a program of changing habits to achieve a more active and healthy life. The initial project was developed in the United States and brought to Brazil by Professor Tania Benedetti’s team. Thus, the initial proposal was to adapt the program to Brazilian standards. LOGO has applied part of the Think and eXperience steps in this project to create a new visual identity and layouts of the program’s printed and digital materials from the brand’s DNA diagnosis. Currently, LOGO carries out the Manage step in the construction of strategies to extend the reach of the project to the public.
	Softplan, based in Florianópolis, is one of the largest companies in management systems in Brazil, developing corporate solutions for several segments. The project developed by LOGO involved the Think stage, thinking the brand, using our methodology to find the DNA of the company and build its position in the market.
	The project carried out by LOGO with Automatisa started with the application of the Brand DNA Process® in 2011. Automatisa is a company of laser cutting and engraving machines and, based on the definition of the DNA of its brand, the company carried out the redesign of three of its products: Prisma, Vista and Mira. In 2012 the company returned to continue the implementation of the Think Stage with LOGO, developing brand positioning, and also updating its Visual Identity System.
	Alto QI develops software for building projects, as well as providing support and training services for its use. LOGO applied the Brand DNA Process (part of the Think stage of TXM) to the company in order to identify its brand DNA. The project was developed in the year 2012 and made possible the redesign of the graphic brand realized by a specialized company later.
	The GO! – Global Opportunities for Innovation – contributes to the expansion of business and is part of the CERTI Foundation. The LOGO project in 2012 involved Thinking the Brand (Think stage), with tools for the validation of the brand DNA, construction of its position in the market and creation of the company name. We also worked on the sense of vision in the stage called View in the TVU (Think, View and Use) – and that today corresponds to one of the part of the Stage eXperience (the X in the TXM) – creating the visual identity system, Its norms and applications. Visual Identity
	Áity is the incubator of companies of the Technology Park of Bahia, based in Salvador. For this project LOGO developed in 2012 the Brand DNA Process, naming and creation of visual identity, that started from “zero”. The name Áity comes from the Guarani and means ”nest”. This verbal identity seeks to convey the welcoming character of an incubator. The visual identity of Áity has been created in order to balance the characteristics of technology and hosting related to the brand.
	Kinny is a company whose mission is to design and develop electronic solutions using the most innovative technologies in embedded systems and its main product is a system for opening electronic gates and electric locks via smartphone. The LOGO team worked on this project in September 2014, developing and validating the company’s DNA. Based on its definition, was produced the new Brand Visual Identity and coordinated the naming process, which changed the former DPTR company name to Kinny.
	ODDIN is an application for the judiciary, focusing on the accurate search of jurisprudence to assist judges in the creation of their lawsuits. The project began in June 2014, and was completed in 2015, and included the Think and Experience stages of the methodology.
	The Futuro do Presente is a UDESC research project coordinated by Dr. Sandra Regina Rech, whose objective is to map and disseminate trends. Nowadays, in addition to the research project, it also has an extension and five scholarship holders on the way to become a Laboratory. Its partnership with LOGO began in August 2014 with the proposal to apply TXM Branding to create a brand for FPLab. Currently the project is in the delivery phase of the final report, having its DNA, positioning and new visual identity validated.
	Makuappu is a software in development for the creation of sites with speed and freedom of creation. The program has its differential in the focus of the public, whose purpose is to streamline the creation process for professionals already established in the areas of programming and development. In June of 2013 LOGO started the application of TVU Branding for the creation of a visual identity, positioning and naming.
	Mobiliza works with the development of courses and solutions in Distance Learning (EaD) and has in its portfolio big names like Volkswagen and BRF Brasil Foods. It has already been based in ACATE, incubated by the Technological MIDI, and recently the company graduated from the incubation and lodged in its new office. The project carried out for the Mobiliza between 2013-2014 encompassed the Brand DNA Process and Positioning, validating the DNA, name and purpose of the brand.
	PHOTONITA LTDA is a company that has been working in the high technology market for more than 20 years, developing, producing and marketing advanced optical systems for technical applications. The company noted that its light sources were being purchased by a different audience from which the equipment was designed. This has led to a need for adequacy or the development of a new product. This need was detected when doctors began to buy the light sources of the company, which until then were industry-oriented. LOGO, together with the company, defined the redesign of three light sources, from the company Photonita, adapting them so that they can be used in the medical field. This need was detected when doctors began to buy the company’s light sources, which are industry-oriented. These health professionals use them in plastic surgery, ophthalmology, otolaryngology and general surgery, and have the potential to reach other areas, such as gynecology. Goal: The objective of this work is to improve the design without losing sight of the need to manufacture small lots for the said product.
	Giacomet Automação has been working in the development of CNC Router and Laser Cutting equipment since 2009 and its main characteristic is the customization of its equipment, meeting the needs of each customer. LOGO worked with the company to develop the fairing of a small CNC router equipment, with dimensions of an A3 sheet. The equipment targets on educational institutions, small product development companies, design offices and hobbyists.
	Making develops platforms for electronic information exchange via the internet, mainly in the health area. LOGO applied with them between 2011 and 2012 the Brand DNA Process, which is part of the Think stage of the TXM methodology. The identified DNA of the Making was: Integrator, Reliable, Intelligent, Customizable and Friendly. At the end of the project was delivered a report that is consistent with the essence of the company and related to the area of ​​software. The digital version can be checked in the link: DNA Making Report
	Wavetech is headquartered in Florianópolis, part of the CELTA technological incubator. It works mainly in the areas of biomedical engineering and underwater acoustics. Currently, it is the only company to fund research for the development of fully national cochlear implants. The LOGO team, in collaboration with the Wavetech team, developed the Brand DNA Process in the second half of 2013.