Dissertations
DISSERTATIONS
Discover the master’s theses developed by the LOGO team and presented to the graduate programs in Design, Architecture and Urbanism and Administration, at the Federal University of Santa Catarina, under the guidance of the laboratory’s coordinating professors. The research themes are related to the laboratory’s activities, reinforcing the team’s domain of actions and expertise.
2018
Pasqualotto, Felipe Petik.
2017
Proposed tool for the development of brand or product names supported by design methods
Veiga, Patrick Martinelli
Design Camp: model of co-creative immersion
Salvi, Naiane Cristina
2016
Consumer perception of a fashion brand
Ribeiro, Leandro Werner
Poetics of the future
Alves, Clarissa Martins
Brand purpose process
Lopes, Dayane Alves
Recommendations for the use of brand DNA in the construction of visual merchandisimg based on UX design
Pilatti, Grasiele
2015
Brand personification as a strategic interaction tool with the public
Reis, Paulo Fernando Crocomo dos
Systematization of the application of the brand dna process in the design of the brand of creative cities: the Rota da Inovação Project case
Tarachucky, Laryssa
Brand DNA Toolkit: application of design in a branding methodology
Stodieck, Walter Flores
2014
Swat analysis in the brand DNA process: a study of the tool for application in branding work
Dutra, Daniele Vasques
Guidelines for building a smartphone application focused on generating experiences in territorial branding
Feijó, Valeria Casaroto
iDe: the construction of a tool applied to innovation based on design in organizations
Balem, Francieli Regina
2013
Graphic design and neuroscience: the visual perception of the brand’s graphic signature and its neurocerebral responses
Ceccato, Patricia
Describe the contribution of graphic design in the management of fashion brands in Santa Catarina based on actions on the social network website Facebook
Aquino, Daniela de
Universal design in the architectural and design project process for medium-sized pleasure craft
Pinto, Thais de Carvalho Larcher
2012
Brand Creative Studio DNA
Bassotto, Leonardo Minozzo
Decoding the brand DNA: a design management methodology applied to favela fashion
Olhats, Magali
Design methodology applied in the textile surface design process: a Döhler case study
Floriano, Juliana
Architectural DNA: design concepts applied to the method for the rehabilitation of architectural spaces
Nucci, André Luis Carrilho
The idea in the creative process: an application in interior design
Trichez, Cristiana Terezinha Silva
2010
Luxury branding: the participation of graphic design in the emotional connection between luxury brands and their consumers. case study: H. Stern
Santos, Claudia Polo dos
Participatory process of architectural design: a case study of a design workshop
Matos, Luana Marinho
2009
Product design integrated into urban design: evaluation of the electronic long cane assistive technology project and its contribution to the inclusion of the visually impaired in open urban space
Silva, Renato Fonseca Livramento da
2008
Green branding: graphic design and brand management of environmental ONGs
Braun, Jan Raphael Reuter
Branding from the perspective of graphic design: corporate visual identity as a strategy to highlight the brand identity: a case study of the footwear industries of the Vale do Rio Tijucas
Petrelli, Marco Aurélio