The methodology TXM Branding (Think, eXperience, Manage) has been developed with the goal to support companies in their corporate identities’ definition – from the DNA’s validation until communication strategies with their public; consumers, clients, employees, i.a.
It describes a brands’ creation and management process based on the principles of co-creation and appreciation of all those involved with the product, corporation, person, territory or organization. At the end of the procedures, we not only present a graphic brand, but a identity system that represent the brand’s essence.
The fundamental steps of the methodology are: Think, eXperience and Manage. Firstly, we think the brand by investigating its characteristics, using the Brand DNA Process® and building its positioning considering the brand’s market and the target consumer. The moment also includes naming research and studies, creative process through which we develop the brand’s name and slogan. The second stage is eXperience, in which we create a visual representation for the brand, developing the logotype, symbol and visual identity system. The last stage, Manage, focuses on the generation of the brand’s and its concepts intern and extern communication strategies.
