Authors:

Amanda Queiroz Campos(amandaqc8@gmail.com)

Luiz Salomão Ribas Gomez (salodesigner@gmail.com)

ABSTRACT:

This paper is the initial part of an ongoing PhD study on a methodology for trend analysis focusing on innovative design. It
endeavors to expose an alternative theoretical composition of a background for trend research and analysis. By introducing
a wider comprehension of the term trend, the study presents the concept of a meme (Dawkins, 1976) as theoretical sup-
port in order to perceive society as introduction nets, as acknowledged by Symbolic Interactionism. Parting from documen-
tal bibliographic research on social sciences, neuroscience, anthropology and overall qualitative investigations, a theoretical
foundation was built for the further development of a prospective trend research methodology – which will result from the
work’s continuality.
Keywords: research methods; design research; innovation; interdisciplinarity; trend analysis.

Donwload the paper: Memes and symbolic interactionism: a new approach to trend research and design