Cultural triangulation is a methodology developed in social sciences field in order to examine and verify the incoming changes of a society by research methods and tools. The objective of this paper is to study the procedures adopted by the cultural triangulation and explore the ways how it can contribute for the seeking of trends in emerging market movements, helping designers in the comprehension of future needs and desires. As a result, it discusses some possibilities of trend research use in the design process and reinforces the understanding that the better comprehension of future trends is a competitive advantage of which designers can not overlook.

Keywords: Trend; Cultural Triangulation; Innovation; Design; Trendforecasting.