The last stage focuses on the generation of the brand’s and its concepts intern and extern communication strategies. The brand manifests itself through its DNA and its personality is transferred into actions.
Thus, the Manage step studies the best actions for the brand to meet its goals and aspirations.
From this stage will result directions so that the company’s DNA is consistently represented in all its contact points. Among the proposed contact points, we elucidate tangible and intangible points. The tangible would be, for example, the visual identity’s application on different media and for different purposes. Among the intangible, we can include the name, prospecting, endo-branding actions and storytelling. The contact points strengthen and build up a brand equity of high value, when appropriate and consistent with the DNA and the positioning.
Thus, the Think-Experience-Manage methodology is finalized: TXM Branding,
