Ascertain the master dissertations developed by the LOGO team that was present to the post graduate programs in Design, Architecture and Urbanism and Administration, of the Federal University of Santa Catarina, with guidance from the coordinating professors of the laboratory. Research topics are relate to laboratory activities, reinforcing mastery of actions and team expertise. […]
Authors: Laryssa Tarachucky and Luiz Salomão Ribas Gomez Abstract: By exploring the relationship between cultural studies and branding practices this paper seeks to present ethnographic research participation in construction and disclosure of brands. Recent works seem to agree that, in order to successfully develop their own pattern and their own cultural significance, companies must invest […]
Authors: Roger C. Pellizzoni, Laryssa Tarachucky, Francisco A. P. Fialho and Luiz Salomão Ribas Gomez Abstract: Innovation has been a goal to be pursued in the business world. The culture of design thinking as a tool to achieve it, however, finds it difficult to settle in more traditional business sectors. This article brings an example […]
Authors: Douglas Luiz Menegazzi, Laryssa Tarachucky, Luiz Salomão Ribas Gomez Abstract: This article seeks to contextualize and conceptualize place branding and examines the opportunities for a successful brand for the city of Florianopolis as a center of innovation, mapping a route to be promoted through branding strategies. The objective of this research is to discover […]
Authors: Laryssa Tarachuckya, Douglas Luiz Menegazzib and Luiz Salomão Ribas Gomez ABSTRACT: Cultural triangulation is a methodology developed in social sciences field in order to examine and verify the incoming changes of a society by research methods and tools. The objective of this paper is to study the procedures adopted by the cultural triangulation and […]
Autores: Amanda Queiroz Campos (amandaqueirozcampos@gmail.com) Luiz Salomão Ribas Gomez (salomao.gomez@ufsc.br) Abstract: Despite sharing similarities due the knowledge systematization processes and due theories and abilities, the areas of fashion and design may diverge. An example is the divergences regarding the concept and study of trends. As the forecasting of future scenarios, the study of trends […]
Authors: Grasiele Pilatti (grasipilatti@gmail.com) Amanda Queiroz Campos (amandaqc88@gmail.com) Luiz Salomão Ribas Gomez (salomao@cce.ufsc.br) ABSTRACT: Abstract: The points of sale are no longer a space where money is exchanged for a product or a service. The search for new sensations and engaging experiences is growing. In response to the consumer behavior indicated as a trend by […]
Authors: Grasiele Pilatti (grasipilatti@gmail.com) Luiz Salomão Ribas Gomez (salomao@cce.ufsc.br) Eugenio Merino (merino@cce.ufsc.br) ABSTRACT: The design management presents a creative thinking and provides innovative solutions for the most various organizational levels. Thus, it is sought to demonstrate to managers and entrepreneurs the benefits of a effective plan of design management and, in this case, their relationship […]
Authors: Amanda Queiroz Campos (amandaqc8@gmail.com) Richard Perassi (richard.perassi@uol.com.br) Luiz Salomão Ribas Gomez (salodesigner@gmail.com) ABSTRACT: In the current fashion culture, the products commercialized by fashion brands are not considered the main focus of these brands. The products are seen as physical support to project the creative content that is disclosed by the brands. There is an […]
Authors: Amanda Queiroz Campos(amandaqc8@gmail.com) Luiz Salomão Ribas Gomez (salodesigner@gmail.com) ABSTRACT: This paper is the initial part of an ongoing PhD study on a methodology for trend analysis focusing on innovative design. It endeavors to expose an alternative theoretical composition of a background for trend research and analysis. By introducing a wider comprehension of the term […]