Authors:

AMANDA QUEIROZ CAMPOS (amandaqc88@gmail.com)

LUIZ SALOMÃO RIBAS GOMEZ (salodesigner@gmail.com)

RICHARD LUIZ PERASSI (richard.perassi@uol.com.br)

Abstract:

One of the principles that defines fashion as and industry as well as a social fact is the
convergence principle, made visible by the existence of trends. The research of trends, focusing in the
fashion industry, has shifted various times during the last few years. This present paper arose from
discussions about a proper naming for the practice of prospective research. Contemporary, we face the
vulgarization of the word coolhunting. So many enthusiasts are using the word to define themselves as
trend forecasters. That implies not only a misunderstanding of the therm but also implies a urgent new to
outline the real relevance of the work of a trend researcher and find strategies to strengthen their
legitimacy and protect their sphere of action before they are hit by the trivialization tsunami. As that being
said, we propose the figure of the trendhunter as a trend investigator in contemporanity.
Key words: research, trends, culture, innovation.

Download the full paper: Trend Antecipators.